Business Building Skills
The Skill Sets for Network Marketing Success
By Randy Gage
May 18, 2008 - 2:21:00 PM

The Skill Sets for Network Marketing Success

By Randy Gage

People often make network marketing out to be a lot more difficult
that it really is. I believe you can be very successful in the
business, simply by developing five skill sets. This is the first
of a five-week series, where we will look at each of them in turn.
If you have key people on your team that don't get this MLM
Leadership Report, I suggest you forward this to them and encourage
them to sign up for their free subscription, so they get the rest
of the series.

Let's begin with the first skill set:
The Ability to Work a Candidate List.

Sounds simple enough doesn't it? Yet not many people in the
business do this well.

Of course we need to have a candidate list. The mistake beginners
make, is to do one when they start the business, and never keep it
working. The do a list, put it in their manila "prospects" folder,
then file it never to be seen again.

Your candidate list should be an ever-evolving organic tool. You
eliminate people as they either join or decline the business, and
constantly be adding people as you meet them. When someone tells
me they have exhausted their warm market I want to shake them! The
truth is, if you work the list correctly - and you do the business
the right way - you'll never get through your candidate list.

Here's the secret: Sponsor people in waves. People who attempt
the "one-sey, two-sey" approach to the business end up being
grinders, and never reach big success. The truth is that it is
easier to build the business fast than it is to build it slow.
There is a sense of urgency, momentum is created, and that momentum
attracts other people. You rank advance faster and make more money
sooner, so it keeps the team inspired and in action. I like to do
this in "blasts."

You do a blast, where you get a large number of people into your
prospecting pipeline. You do this through launch meetings at your
home, email announcements, phone calls, and distributing
prospecting materials. Get 80, 90 or even 100 people into your
pipeline. (Do not be making presentations yourself. Use 3rd party
tools, for reasons we'll go over in a future lesson.) From that
blast, you are likely to get eight, 12, or 15 people who enroll.

Now we know from experience they won't all get into action right
away. Some will do it now, some will do it later, and some will do
it never. But if you start 10 or 12 people, you are certain to get
at least three or four "runners." These are the people who will
jump in and get serious. Once you have identified who these
runners are, you should take the next couple months working with
them, helping them learn your system and become self-sufficient.

During that time, you won't be in recruiting mode, but you are
still meeting people. The average person meets at least ten or 15
people every week. But they aren't paying attention to this, and
not adding them to their candidate list. Make sure you do. Then
when the couple of months are up, you are ready for your next
blast. And you'll have plenty of names to choose from.

In my company, I have offered the chance to see the opportunity to
more than 700 people. Yet I have over 100 new people on my
candidate list that I haven't even approached yet. Basically I
will offer a chance to look at the business to all of them when I
do my next blast. (Other than a few that I just believe are way
too negative or I simply don't like them or care to work with
them.)

But I still won't run out of candidates...

Because I will spend the next couple of months working with the
runners that materialize from that blast. And meantime I will be
meeting ten or 15 new people every week, and adding them to my
candidate list. If you maintain an organic candidate list and
work it like this, you'll never run out of good prospects. Learn
the skill of working a candidate list and you'll be off to a great
start.

Next week we'll look at the second skill set: Inviting. Until
then, have a great week and claim your greatness!

-RG



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