7 Laws of MLM Success


Here’s an interesting post today.  No long lesson, but some things that have been bouncing around in my brain all week.  I believe these seven things are critical foundational principles of what we do.

1) Building long distance isn’t an expense, it’s an investment.  The expensive thing is not doing it.  You don’t have a viable business until it is diversified in many different markets.

2) People don’t expect you to be perfect, but they expect you to be pursuing excellence.  If you model that, they’ll want to run with you.

3) Everyone has a sponsor that thought highly of you.  Now your job is to think highly of yourself and pay it forward to someone else.

4) People don’t join our business because of information.  If it was that simple, all we would have to do would be handing out DVDs at the mall.  They join because they believe in you as a partner for their success.

5) People don’t stay in just because they like the products or are even making money.  What keeps people in the business is when they see you working down in their group, partnering with them for success.

6) When your dream is bold enough and real to you, outside factors no longer matter.  But you are surrounded by people that give you permission to stay where you are.  So you must feed your dream daily.

7) The business is not easy; it is not supposed to be.  If it was, there would be no one left to work the jobs.  But the business is simple.  And the simpler you keep it, the faster you will duplicate.   Millions of jobs are being eliminated today.  So stay true to a simple duplicable system, build your way out of your job, and leave it for someone that doesn’t have a dream.

Please share this with your team and check in below with any others you would add.  Hope you’re all having a Happy New Year!

-RG


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55 Comments on “7 Laws of MLM Success”


  1. Per Topsøe-Jensen says:

    I do not understand you nr. 1.
    To me investments are expenses.

  2. Rachel Henke says:

    What a brilliant way to start to the year! Happy New Year from Jerusalem.

  3. Aileen says:

    Thankyou Randy, I needed to hear that ! I know we are going to have the best year ever in 2010 so lets walk tall and share with others.

  4. Ready => Goal => Set :)

    Many people forget that we need ACTION!

  5. George Steciuk says:

    Thanks Randy, this is something worthwhile to print and post on the wall to read daily.

  6. Mary Jo says:

    Hi Randy,
    There are some real gems in this little training. Any plans for something more in depth?
    MJ

  7. Carlos says:

    Right on Randy. The more people know about success in our industry the better reputation we build

  8. Gary Akin says:

    Great thoughts as we start out a new year Randy. Good practices to make sure we follow, thanks.

  9. Enrique says:

    I heard someone said, not everyone can be an entepreneur,somebody has to pour the cofee.

  10. Eugene says:

    Very good, I will definitely remember these laws and pass it on. Thank You

  11. Melody Johnson says:

    Thank you for the reminder Randy … stay the course, it really is that basic. A reminder to not get caught up in the newest way to get infomation out there, that’s not what it is all about.

    Together let’s all create the best year yet in our profession … Happy New Year!

  12. Natalie says:

    Randy

    Well, being who I am, I’m thrilled to see your number 1… and the encouragement to build long distance. I LOVE it… thank you. :-)

    Ducking and running ;-)

  13. Thank you Randy for this advice!

    Your blog is really great!

    Best regards from Austria

    Volker

  14. Alex Hoskins says:

    The old saying of having a bank manager in your wardrobe may be a thing of the paste with the bad press that banks are receiving.

    I think it would be a far bigger advantage to have a Randy Gage on call, or on tap on in the wardrobe.

    A constant source of inspiration. Thank you from the bottom of my heart.

    Alex Hoskins

  15. Tomoe Cooper says:

    I can’t believe this is the first thing I saw when I woke up this morning – Russell and I were discussing just last night before going to bed, what would be Randy’s 7 secrets of success in MLM… it’s as if you were listening and answered it here. Spooooooky!

    I take these 7 laws to heart because they resonate with me and are the reasons why I’m doing what I’m doing today. I’ll continue to live with them. Thanks for the reminder, as always!

  16. Anonymous says:

    “Ready…Aim…BLAME!!!” This is the law many follow …blame the economy, blame their negative friends and family and eventually end up procrastinating their progress. Well, not anymore, now it’s “Ready….Aim…ACT!”.

    2010 is an ‘Entrepreneurial’ year! Gung Ho Randy! I enjoy your blog. God bless!

  17. Anonymous says:

    Little wonder that with all of the requirements lying outside of the typical person’s ability – not to mention, comfort zone – MLM works only for a very small minority. The time has come for lowering the bar toward more realistic thinking and modest paychecks distributed over a wider base of participants vs “j.o.b. replacement” income to those who are genetically cut out to succeed at playing this crazy game.

    • Natalie says:

      I’m sorry – I wouldn’t play the game if the reward I was going for was an average life with an average income.

      MLM works for those who work at it enough to crack the code.

      All developmental psychologists suggest it takes 5-10 years to go thru a stage of development.

      Reading Robert Kyosaki… to move from a job, to small business, to big business mentality each take 5-10 years.

      So you HAVE to give 5-10 years to shift mentaility – moving from slave, to boss, and then to leader. From dependent, to co-dependent, to independent, to the cream of empwowering independence.

      Most folks quit less than a year in, yet haven’t done the mentla shifts required to make the profound financial shift from swapping time for money, to owning more of your life rather than being dependent, and then to being smart and creating businesses that develop that passive income.

      For most CONSCIOUSLY working on this – making all the mistakes needed to learn it would take 15 years on determined effort.

      5 for shift from job to small business

      5 for shift from small business to big business

      5 for shift from residual to passive income

      Very few have the genetics to play this crazy game. But some people have the determination, the vision and the willingness to take the action required to make those shifts.

      As Richard Brokke says “I CHANGED EVERYTHING” in order to become successful – the way he dressed, spoke, thought, his friends, what he read, what he did, how he did things…

      And he was a chicken factory worker!!!!

      If you want to be average – it’s truly your choice. DOn’t blame the system, or try to get the system to lower itself to your level… it’s designed like this to pull people out of the slums, not lower the stars to dance in the fields wishing for more freedom. No one could see them that way. They HAVE to be far up in the sky – to give us something to look up to- that pulls us beyond out current reality out of mundane habitude of mediocre comfort zones that keep up depressed, useless and poor.

      Love to you!

      • Chris says:

        Very astute… I got as much value out of this comment as I did from the original post.

        I’ve often heard it said that network marketing is “a personal development program with a pay plan”, but this comment brings into focus an important concept – the personal development and pay are proportional. There is no free lunch. To realize exceptional income, one must become an exceptional person. For most of us who begin the journey as *not* exceptional, it’s reasonable to expect the investment of time to be measured in years, not months or weeks.

        A virtue of our industry is that we can move along the path of personal development far faster than in the corporate world, and without the staggering costs often involved in “conventional” entrepreneurship.

        Thanks also for the reminder about the story of Richard Brooke. There is much to be learned from his journey.

      • Meitham says:

        Very interesting Natalie!

      • Bonny says:

        You Rock, Natalie
        I read your post and felt your passion and determination and it resonated with me strongly.

        I have just found this site and I am thrilled as this is the ‘kick up the rear’ I need daily to keep focus.

        Also, Richard Brokke and his story is true inspiration – change everything – what courage that takes. He also refused to accept his acceptable path but refuting his name Brokke – hows that? Brilliant. Clearly his emphasis was on the Rich in Richard. What a star!

        BB

  18. Hortonal says:

    Thanks Randy. I am working on me. Thanks for the advice. I really need to fire my boss. I am tired of JOB..Just Over Broke.

  19. Inger says:

    Randy,

    Thank you for putting this into very understanable words.
    I’ll be glad to pass this on to my team, local and long distance.
    I’ve been translating a lot of your blogs to some teammembers and this sure will be the next!

    Thnak you!

  20. Tony Scarcia says:

    I’m printing this and framing it on my gratitude wall.
    Thanks Randy.

  21. Sean Breslin says:

    I liked Natalies comment.

  22. RBM says:

    Great reminder Randy, people don’t care how much you know, until they know how much you care.

  23. Michail says:

    Excelent approach

    Thank you Randy

  24. Lea Sedan says:

    The 7 laws of success in our profession.

    Hey Rndy Gage

    This 7 laws which you discovered un your experience in mlm’ are
    absolutly truth.
    i think that you have lot of wisdom of a leader’ tne ability to guide
    your downlines to the succes and prosper in mlm/

  25. Completely agree.

    Specially when you say the business is all around who YOU are!

    Love you all
    Alfredo Rodrgues
    PORTUGAL

  26. ROBERTO DIAZ says:

    Thank you Randy for this advice!

    I WANT TO WISH YOU A HAPPY NEW YEAR 2010

    sinse we talk at the MASTER MIND EVENT in HOUSTON TEXAS
    this last OCTUBER 2009 , I am working on my first, and helping my team
    Teaching them that this is a profession not a selling job

    I take these 7 laws to heart because they resonate with me and are the reasons why I’m doing what I’m doing today.

    Thanks for the reminder

    Best regards from MEXICO

    ROBERTO DIAZ
    viva la revolution

  27. Thank you Randy for sharing. Good to hear in just in the beginning of new year and to make up the mind for the new goals.

  28. Daniela Orrico says:

    Dear Randy,
    thank you for your help.
    The 7 Law of MLM Success are very interesting.
    I’m searching your book “The 7 Spiritual Law of Prosperity”, but I not know if
    you can it to send in Italy. If not is possible, no problem!
    January 15, 16 and 17, 2010 I go to Roma at the big event “I am Agel Roma”.
    I search you there.
    I want you as personal training in the Network Marketing, because you are the best.
    I think highly, very highly. I think:- “Impossible is nothing!”.
    This business is wonderful.
    My english is not very good, but I learn quickly.

    I wish you a great New Year, full of prosperity and other.
    Bye, see you soon. Daniel.

  29. Earl Warren says:

    Thank you Randy for sharing these 7 Laws of success with us at this time of the year. They are so true and invaluable to our business especially where Relationship Building is concerned. All the best for 2010. Earl.

  30. Beatrix says:

    It’s great to start the new year off being reminded,that we are in the best business in the world,as long as we work it.
    Have an abundant and healthy 2010 and keep them coming.Your insight and wisdom pertaining to this business is amazing.Thank you.

  31. Tyler Ford says:

    Those are some great laws of MLM. Thanks for sharing.

  32. Paul McGarry says:

    Randy – Thank you always! You provide the path for us to walk down if we choose.

    Natalie – Awesome comment – Thank you too. I could feel the passion in your response. I am so grateful to be apart of this industry!!!

    Have an awesome week.

  33. Meitham says:

    Hey Randy
    awsome! I shared the 7 laws in a weekly meeting that I had today with a group of my organization. They found it great too and the feedback was really amazing.
    But again here is what I found. When I was going to discuss the 7 laws with them I realized that the first law is a far cry compared to the other 6. It is like the market diversification thing has nothig to do with the other 6 in a sense that it is merely a technique of developing your organization but the other 6 are all about who should I be. There is a spirit in the last six which is not in the first one. It may look funny the way I am saying spirit but this i what I found out about the 7 law. I am wondering if it is just an accident or there is a subtle classification among the 7 law. However, thanks so much for the great job you are doing.

    Meitham

  34. Claudia Jimenez says:

    Thank you Randy for changing my life!! I met you and mlm almost a year ago, and my life has changed!!! I’ve learnt that being in mlm is that you must keep learning and exploring every day to be a better person, not only a better business man/woman so you can transmit it to your people and make them follow you, keep in. Your number 2 shows me that it’s true, and it might be one of the hardest bust funniest part of this business!!

    My very best wishes for you and all the people struggling to be better for this new year!!!! luv u!!!!! ;D

  35. Edward says:

    Thanks Randy for this great information to kick start our new year!
    I love number 7 as I have been writing and sharing about the difference between Simple and Easy for a while now. Thanks for your inspiration, passion, and leadership for the profession of Network Marketing.
    Make it a great day!
    God Bless,
    -ed

  36. GERALD says:

    2 powerful point i agree
    is

    Millions of jobs are being eliminated today.  So stay true to a simple duplicable system, build your way out of your job, and leave it for someone that doesn’t have a dream.

    This on really got me >>>

    When your dream is bold enough and real to you, outside factors no longer matter. But you are surrounded by people that give you permission to stay where you are. So you must feed your dream daily.

    I totally agree , i am writting a book ” The Excellent Me” and inside my book i say “Chose to live inside of your Vision not in the so called Reality.”

    Randy your wisdom is a blessing keep posting , much respect

  37. Hello Randy,

    First of all, I wish that 2010 is going to be your best year ever!
    Thank you very much for your training. I’ll be translating it into spanish to share these usefull laws with my Colombian team down here in Pasto. Same I shall do it for my team in France… They gonna love that as well as I do.
    Keep on sending us your precious advices… I’m a real fan.
    I’m looking forward in meeting you soon in SF at Go-Diamond!
    Have a wonderful day.
    Ralfito from Pasto – Colombia

  38. Ray Suarez says:

    A very Happy New Year to you Randy and to all who visit this blog and leave their comments. I love your post Randy, especially principle number 7.

    This is not only a relationship business but it is also a duplication business. You have to keep things simple enough so that others can come onboard and duplicate what you do.

    Love your posts because I learn so much from them so keep them coming.

  39. Felma C. Ong says:

    Dear Randy!

    Thanks a lot for sharing this information to us. I am thinking of building a long distance leg and I am aware that it will cost me a lot, but I know it would also mean a potential source of residual income in the next few years. I believe that people stay in the business because of the relationship that we have built with them. If they are happy with our Leadership, they will follow us. So, as Leader, we try should try to be more competent, be trustworthy, maintain our integrity and credibility and let’s walk our talk.

    Happy New Year!
    ( I am glad for attending your Mega MLM because up to now, I still get some information and education from you for FREE)

  40. This is Business opportunity for all, those who want to help others and then selves too.

  41. [...] what a great response to 7 Laws of MLM Success. Thanks all for sharing your thoughts.  So let me ask you something [...]

  42. Just added this list to my read them every day until I know them backward, forwards, and every other direction.

    Thank you Randy!

  43. Roger Silen says:

    Great article… Simply stated but far reaching…. I especially like number 4!!
    Believe in yourself and people will believe in YOU!!

    Roger Silen

  44. Bob Canner says:

    “No new money” is the key in this economy,
    and most other economies as well.
    Helping people to “switch stores” for better,
    more economical and tax advantaged products
    makes for a win-win situation and long term
    residuals.

  45. Great blog that you have here love the design and layout.

    The quality of your information is second to none.

    I will be back again soon

    Mark McCulloch

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