Building Credibility

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Second Chance for Romance!

One of the best things you can ever do to grow your network is building credibility about what we do – and doing it without a strong sales pitch.  Let’s talk about how you do that…

Last week in the Leadership Update I mentioned third party tools like the Bach and Kiyosaki books, and introduced you to the “Safe is the New Risky” video I posted online.

So are you making the most of tools like these?

Here’s where I think they work the absolute best:  with prospects who have already turned you down.

Now don’t get me wrong, they work great if you build them in the follow up system for your new prospects.  Do that, if you’re not already.

But let’s drill deeper…

How many times have you said things like, “I’ve talked to everybody I know,” or “Most people turned me down.”  If you have, you have literally dozens, or even hundreds, of viable prospects!  Really.

Think about it, what have you done to approach them lately?  Probably nothing.  And that’s a mistake…

So they turned you down before.  So what.  Get over it.  Maybe you were new and you mucked up the presentation.  Maybe you caught them on a bad day.  Maybe they had a better job back then.  Maybe they didn’t need money as bad as they do right now.  Maybe something has changed in their life and your product or service is a better fit for them now.  Maybe since then they got divorced, got married, got married AND divorced, got fired, or got religion.

So how do you go back with a fresh approach the second time?

A third party credibility tool.  Done in a relaxed, casual way, with no sales pitch and no pressure.  So here’s your homework…

Put that Safe is the New Risky website I built for you to work.  Today.

Send an email to every single person you approached since you started the business.  Something short and sweet, a paragraph or two at most.  A couple sentences even better.  No slick script, just something conversational.

Hey, check out this video and let me know what you think:

Wow, check out this presentation.  This is the truth about creating wealth in today’s economy.

Hey, set aside an hour and watch this presentation.  Let me know what you think:

Have you seen “Safe is the New Risky” yet?  Off the chain!

Have you seen “Safe is the New Risky” yet?  Love to hear what you think:

Do that today.  You have absolutely nothing to lose and everything to gain.  Then if you don’t hear back, just follow up by asking what they thought of it.  Don’t pitch them!  Just ask what they thought and see where the conversation goes.  If it is meant to get around to your company, you’ll know it.

Now here’s what else you do:  Social media…

Take one of those short posts like above and post it on your social media accounts.  Do it once a week on Facebook.  Do it two or three times a week on Twitter.  Do it once or twice a week on Google plus.  Change up the wording slightly each time.  And DON’T put a pitch with it!  And don’t follow up with a hard sell.  Just put it out for conversation.

You’re always adding new people to your social media followers.  And the circumstances of your existing followers is changing all the time.  Just keep the conversation going…

And don’t stop with the SINR site…

Every few months, lend them a Kiyosaki or Bach book.  When you notice some positive publicity about the business (even a competitor), pass it along.

Do this forever.

It builds the credibility of the profession, and builds your credibility as a person of intelligence.  Instead of seeing you as a needy person who is always trying to sell them something, people start to see you as a source of interesting and valuable information.  After enough time, they start to consider you an expert.

So your first date didn’t work out.  Here’s your second chance for romance!

Here’s the plan:

1)   Share this post with all your team and get them enrolled into doing the same thing.

2)   Put together your entire dead prospect list and send a email to every one of them.

3)   Start your postings on your social media sites today.

Here’s the site again:

You in?


Related posts:

  1. Building the Dream
  2. Building Backwards
  3. Dream Building for Results
  4. Building Your Team Culture

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24 Comments on “Building Credibility”

  1. Dr says:

    Nice Randy . Thank you

  2. Lynn Huber says:

    I’m in! I think it’s an awesome video and I’d love to share it repeatedly!

  3. AskRonReed says:

    I’m in, Randy… Thank you once again for your assistance….

  4. osman A says:

    Hi Randy,

    Thank you so much for this awesome video.

    I will use it as instructed.

    May god bless you.

  5. Merab Muligisa says:

    Yes am in. Will look at video again and pass on 2 team mates. Sleeping members not prospects a an issue. Thank u.

  6. Fred Riley says:

    Absolutely and thanks. A great kick up the backside

  7. Richard Bony says:

    I’m in, Randy
    I have been absent for a while. I fail to stay in harmony with myself and got some hard lessons. But I am back in the saddle; this time to rise and never fall again.
    Thank you for keeping me inspired. It’s a blessing that somebody invented the computer, that you used it and that I came to know you.
    I will deliver and do this forever

    Richard Bony

  8. Rachel Henke says:

    Now this is the kind of training we need to get out there in a big way!

    People are so fed up of the big MLM pitch.

    Training is the best way to market, as you have practiced for years like a pro Randy and I have been practicing for several.

    Love the way you are sharing this.


    p.s Got my first enrollment from SINR already – someone I know who values my stuff coming back to me to say they watched it and want more info. Magic.

  9. George R says:

    These are great suggestions. We, in the industry, understand the business model and opportunity because we have taken the time to investigate and learn he truth. So many people are missing out because they can’t get over their personal wall and learn what the industry is all about.

  10. Lea Sedan says:

    Hey Randy.

    a needy person who is always trying to sell something When someone show himself as
    nobody wants to buy from him. When someone become like trusted authority ,which
    wants to teach and give values ,he can recruit more people to join him in the organization.

  11. Jack says:

    Randy: Most of your posts are very good and informative. On THIS post, I want to congratulate you. You gave us information and tools we can put to work to help build our business. That, Randy, is priceless. People spend money to get this kind of information and you are giving it to us for free. I believe in a “givers gain” attitude and glad to see you do as well.

    There are so many top performer’s like yourself that have blogs, etc but only give stories to their followers. Thanks for stepping it up!

  12. suzanne says:

    Hi Randy,

    Wow! that video is impressive. Will do what you say and thanks for your generosity. Blessings….

  13. Troy M says:

    Thanks Randy I am going to start working on that right now

  14. Pat Campbell says:

    Thank you Randy. I’m getting my emails out TONIGHT… Love what you’re doing for the business and I”m so “in”. – God Bless you!

  15. I liked that tips on giving dead prospect list. Your experience have allowed you to work in an efficient way. Thank you for sharing some of those valuable knowledge with us. It will be great if you appear time to time before us.

  16. Félix Lopera says:

    Thanks Randy, great video indeed, and the idea to use it as a third party tool with the ones that have turned me down…Fantastic, also for my team. THER´S ONE THING I´D LIKE TO ASK YOU: WOULD IT BE POSSIBLE TO HAVE IT WITH SUBTITLES IN SPANISH? We´re in COLOMBIA and they do not speak english.

    We´d really apreciate it for there´s nothing like it in spanish.

  17. Lon says:

    Hello Randy, can we put this video on a DVD? need to ask you for your permission first. we’re planning to make this a take home packet if prospects didnt sign up after the home meeting. Thanks.

  18. […] Read More: […]

  19. Thank you Mr Randy for your tuition in our industry.
    In fact I really enjoyed.

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