Second Chance for Romance!
One of the best things you can ever do to grow your network is building credibility about what we do – and doing it without a strong sales pitch. Let’s talk about how you do that…
Last week in the Leadership Update I mentioned third party tools like the Bach and Kiyosaki books, and introduced you to the “Safe is the New Risky” video I posted online.
So are you making the most of tools like these?
Here’s where I think they work the absolute best: with prospects who have already turned you down.
Now don’t get me wrong, they work great if you build them in the follow up system for your new prospects. Do that, if you’re not already.
But let’s drill deeper…
How many times have you said things like, “I’ve talked to everybody I know,” or “Most people turned me down.” If you have, you have literally dozens, or even hundreds, of viable prospects! Really.
Think about it, what have you done to approach them lately? Probably nothing. And that’s a mistake…
So they turned you down before. So what. Get over it. Maybe you were new and you mucked up the presentation. Maybe you caught them on a bad day. Maybe they had a better job back then. Maybe they didn’t need money as bad as they do right now. Maybe something has changed in their life and your product or service is a better fit for them now. Maybe since then they got divorced, got married, got married AND divorced, got fired, or got religion.
So how do you go back with a fresh approach the second time?
A third party credibility tool. Done in a relaxed, casual way, with no sales pitch and no pressure. So here’s your homework…
Put that Safe is the New Risky website I built for you to work. Today.
Send an email to every single person you approached since you started the business. Something short and sweet, a paragraph or two at most. A couple sentences even better. No slick script, just something conversational.
Hey, check out this video and let me know what you think: http://www.safeisthenewrisky.com/
Wow, check out this presentation. This is the truth about creating wealth in today’s economy. http://www.safeisthenewrisky.com/
Hey, set aside an hour and watch this presentation. Let me know what you think: http://www.safeisthenewrisky.com/
Have you seen “Safe is the New Risky” yet? Off the chain! http://www.safeisthenewrisky.com/
Have you seen “Safe is the New Risky” yet? Love to hear what you think: http://www.safeisthenewrisky.com/
Do that today. You have absolutely nothing to lose and everything to gain. Then if you don’t hear back, just follow up by asking what they thought of it. Don’t pitch them! Just ask what they thought and see where the conversation goes. If it is meant to get around to your company, you’ll know it.
Now here’s what else you do: Social media…
Take one of those short posts like above and post it on your social media accounts. Do it once a week on Facebook. Do it two or three times a week on Twitter. Do it once or twice a week on Google plus. Change up the wording slightly each time. And DON’T put a pitch with it! And don’t follow up with a hard sell. Just put it out for conversation.
You’re always adding new people to your social media followers. And the circumstances of your existing followers is changing all the time. Just keep the conversation going…
And don’t stop with the SINR site…
Every few months, lend them a Kiyosaki or Bach book. When you notice some positive publicity about the business (even a competitor), pass it along.
Do this forever.
It builds the credibility of the profession, and builds your credibility as a person of intelligence. Instead of seeing you as a needy person who is always trying to sell them something, people start to see you as a source of interesting and valuable information. After enough time, they start to consider you an expert.
So your first date didn’t work out. Here’s your second chance for romance!
Here’s the plan:
1) Share this post with all your team and get them enrolled into doing the same thing.
2) Put together your entire dead prospect list and send a email to every one of them.
3) Start your postings on your social media sites today.
Here’s the site again: http://www.safeisthenewrisky.com/