Keep Sponsoring Until You Create Critical Mass

Send to Kindle

Whatever you do, don’t fall prey to believing the title that your comp plan gives you! Remember something: companies like to create titles that sound important. But don’t take them so literally.

You enroll two people and they call you a “Supervisor,” so you think you’re supposed to stop sponsoring people and supervise the two you have. If you enroll four, they call you something like “Manager,” so you stop recruiting to manage the team. Or you break “Director,” so you think your job is to direct the team.

Let’s get something clear…

When you have a team of at least 10,000 members, then you can start to think about supervising, managing or directing it. Until then, keep enrolling!

We can also make the argument that you shouldn’t ever stop enrolling; just reduce it proportionately. I was still enrolling even when my last team had more than 200,000 members.

Why would I? Why should you?

The opportunities available for your prospects aren’t any less desirable simply because you have a large team. In fact, they’re probably better then. And you will always be encountering new people who could use what you have to offer. So please don’t freeze anyone out.

The other consideration is the surprising reality that it is actually easier to grow the business fast, than it is to grow it slow. Seriously.

There is a special excitement palpable in teams that are growing fast. People sense it, feel it and are emboldened by it. When they see new team members under them in their back office it creates real excitement. Watching meetings, conference calls and webcasts grow in size creates the same kind of excitement. And there is also a healthy sibling rivalry type of enthusiasm created.

Another factor is the initial fervor, zeal and passion that most people begin the venture with. For most, their excitement and enthusiasm will never be higher than this beginning stage. So if you go all out, many of them will follow your suit, creating an even more powerful energy and momentum for the entire team.

That excitement and enthusiasm causes everyone to reach higher, try harder and stay more focused. Compare that with the alternate possibility…

How excited do you think someone gets from their organization growing from ten people in January to 11 in February? What happens to energy in meetings that have plateaued at the same attendance for the last year? How do your people respond when they hear about teams from other companies creating strong momentum while they are stuck in neutral?

If you are building your business slow and deliberate, you are doing the job the hardest way possible.

So give yourself a break. Keep sponsoring strong when you first begin the business. (Or start sponsoring strong, if you started out slow and you’re just waking up now as you read this!) When you enroll a large number of people, you create that sibling rivalry we discussed, which helps drive most of the team.

You’re also doing one of the most important roles of a leader: modeling the correct behavior for your team to follow. You provide every single person on your team with a better chance of reaching success by demonstrating the best path to follow. You up for that?

– RG

P.S.  This post is actually an excerpt from my next book on leadership for network marketing.  If you want to be notified when it gets published, make sure you follow me on social media and are a subscriber to my MLM Leadership Report here:


Related posts:

  1. Kill Distractions!
  2. Developing New Leaders
  3. The Lie That Holds You Back…
  4. Leaders Solve Problems

Affiliate Relationship Disclosure

22 Comments on “Keep Sponsoring Until You Create Critical Mass”

  1. […] Keep Sponsoring Until You Create Critical Mass – Network Marketing Times […]

  2. Staying the course is one of the most important aspects of this business no matter what level you’re on.

  3. I simply wished to say thanks all over again. I do not know what I could possibly
    have worked on without the actual opinions documented by you regarding
    such question. Certainly was a traumatic scenario in my position, but
    encountering the skilled mode you resolved it took me
    to weep with gladness. Extremely thankful for this guidance and even expect
    you find out what a great job you have been undertaking instructing men and
    women all through your webblog. I am certain you haven’t encountered any of us.

  4. It’s an awesome article designed for all the web users;
    they will obtain advantage from it I am sure.

  5. If some one needs to be updated with latest technologies therefore
    he must be pay a quick visit this web page and be up to date all
    the time.

  6. Great goods from you, man. I’ve understand your stuff
    previous to and you are just extremely excellent.
    I actually like what you have acquired here, certainly like what you’re stating
    and the way in which you say it. You make it entertaining and you still care for to keep it sensible.
    I cant wait to read far more from you. This is actually a great
    web site.

  7. It’s remarkable to go to see this site and reading
    the views of all mates concerning this paragraph, while I am also keen of
    getting know-how.

  8. Millions of folks worldwide are hooked onto game titles these days.
    You can decrease the quantity of letters about the fridge if the baby seems to be creating a hard time.
    Even though Xbox systems and Wii games took plenty share with the gaming market, Play – Station games are nevertheless some with
    the best games available.

  9. That is a great tip especially to those fresh to the blogosphere.

    Simple but very accurate information? Many thanks for sharing
    this one. A must read post!

  10. Gamers will acquire a edge towards your rivals making use
    of the free of cost cheat codes that may take over other folks with succeeding struggles.

  11. my pages says:

    Hi Dear, are you really visiting this site daily, if so afterward you will definitely take
    pleasant knowledge.

  12. What’s up mates, how is everything, and what you want to say concerning this article, in my view its truly
    amazing for me.

  13. Hi there every one, here every one is sharing such knowledge,
    so it’s fastidious to read this blog, and I used
    to go to see this web site every day.

  14. Thanks for finally talking about > Keep Sponsoring Until
    You Create Critical Mass | MLM Success Blog < Liked it!

  15. Celsa says:

    What’s up all, here every one is sharing such knowledge, therefore it’s good to read this webpage, and I used
    to go to see this weblog all the time.

  16. Locate all hotels in Bur Dubai, Dubai on a
    city map.

  17. I love traveling and am drawn to hubs like this.

  18. right here says:

    I do agree with all the ideas you’ve introduced to your post.
    They’re really convincing and will certainly work. Still, the posts are too quick for starters.
    May just you please lengthen them a little from next time?
    Thank you for the post.

  19. maɡnificent issueѕ altogether,you just received a
    new reader. What wouyld you suggest in regards to your post that you jսst mɑde a feᴡ dwys ago?
    Any suгe?

    Feel free to sᥙгf to my page … alox foldekniv

  20. Hello to every body, it’s my first pay a visit of this blog; this blog includes remarkable and truly excellent information for visitors.

  21. imsowet333 says:

    of courѕe like yoսг webѕite however yoᥙ have tto test the sp᧐elling on several оf your posts.
    A numbewr of them are rife with spelⅼing problemѕ and I find it
    very bothersome to infolrm the reality however I will surely come back again.

Leave a Comment

Comment Rules: Okay kids, we want to hear what you have to say. Critical is fine, but if you're crude, rude, or tacky, we'll delete your stuff. Please don't put your URL in the comment text and please use your name or initials and not your business name, as that just looks like you're spamming us. Have fun, be brilliant, and add to the dialogue.

Keep my identity a secret.Upload a photo to use with your comment.